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      Comfortable Shape

      sujiin is a high-end comfort lingerie brand dedicated to developing products that blend comfort, functionality, and artistic sensibility. Using premium-quality fabrics and exquisite craftsmanship, it brings a bare-skin feel to intimate apparel.

      Since pioneering the "Jelly Strip" soft-support bra in 2018, sujiin has built a multi-texture soft-support product matrix and grown into a full-category intimate wear brand, aiming to create a comfortable and elegant lifestyle for urban sophisticated women.

      Brand Development Timeline

      2011-2018

      • 2011: Begins 12 years of research and development in high-end intimate wear.

      • 2016: sujiin brand officially established; 

      • 2018: Launches the industry’s first “Jelly Strip” soft-support bra, creating the new soft-support category.

      2019-2021

        • 2019: Jelly Strip bra quickly goes viral; 

        • 2020: Completes Series A funding; achieves No.1 sales volume in soft-support bras industry-wide;  named to China’s Top 100 New Consumer Brands and Tmall’s Top 10 Hidden Treasure Lingerie Brands

        • 2021: Releases TVC “No Need to Choose” reaching 200 million views; named to iHeima Top 100 New Consumer Power Brands; bra category enters industry Top 10

      2022-2024

      • 2022: Completes Series A+ funding; named to Forbes China Top 100 Emerging Brands and Alimama’s Top 100 Rising New Brands; releases TVC “Support Your Best Self”

      • 2023: Launches Su Ji Jelly Strip 7.0 (after 6 generations and 27 optimizations); enters the comfortable shapewear category

      • 2024: Introduces new soft-support products including Gravity Jelly Strip and Cup-Support Integrated Bra; achieves 7 consecutive years of brand growth

      World-Class Supply Chain

      Bare-skin feel – part of our fabric system research.

      Soft Support (Combines function, comfort, and style.)

      "Sujiin Jelly Strip" soft support

      Our lightweight, classic comfort collection has received 11 patents.

      "Cat Mouth" Soft Support

      Soft support products designed specifically for push-up and lift – awarded 4 patents.

      "Angel Wings" Soft Support

      High-inclusivity soft support products designed for plus sizes – awarded 2 patents.

      "Jelly Dot" Soft Support

      Dot-and-line support structure – lightweight feel, awarded 6 patents.

      "Vitality Jelly Strip" Soft Support

      Breathable commuter comfort – awarded 2 patents.

      "Petal" Soft Support

      Ultra-breathable soft support

      "Gravity Jelly Strip" Soft Support

      Soft molded cup with built-in jelly strips and mesh soft support.

      "Integrated Cup & Underband" Soft Support

      Ultra-lightweight yet offers excellent support – a favorite for fuller busts.

      "Sujiin Jelly Strip" soft support

      Our lightweight, classic comfort collection has received 11 patents.

      "Cat Mouth" Soft Support

      Soft support products designed specifically for push-up and lift – awarded 4 patents.

      "Angel Wings" Soft Support

      High-inclusivity soft support products designed for plus sizes – awarded 2 patents.

      "Jelly Dot" Soft Support

      Dot-and-line support structure – lightweight feel, awarded 6 patents.

      "Vitality Jelly Strip" Soft Support

      Breathable commuter comfort – awarded 2 patents.

      "Petal" Soft Support

      Ultra-breathable soft support

      "Gravity Jelly Strip" Soft Support

      Soft molded cup with built-in jelly strips and mesh soft support.

      "Integrated Cup & Underband" Soft Support

      Ultra-lightweight yet offers excellent support – a favorite for fuller busts.

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      Significant R&D Investment

      • Centered on the science of touch – from material exploration to technical application.

      • Recognized as a National High-Tech Enterprise, Provincial Innovative Enterprise, and National Technological Enterprise, with over 400+ intellectual property rights.

      • 70+ global patents (invention, utility model, and design).

      • 157 copyrights. Nearly 20 years of industry experience, with a dedicated expert R&D team.

      • Actively involved in setting multiple industry standards (soft support category, lightweight thermal category).

      Brand Offline Stores

      ABOUT SUJIIN

      CUSTOMER CARE

      CONTACT US

      sujiinbra@gmail.com Service hours: 24 hours Except Sat.-Sun.: 9:00 AM-00:00 AM (GMT+8) Sujiin

      粤ICP备2022052692号 

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